Privacy Policy

Privacy Policy (UK)

Last updated: 10th December 2026
Brand: E.MACBEAN

E.MACBEAN (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we handle your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or making a purchase, you agree to the practices described in this Privacy Policy.

1. Data Controller

E.MACBEAN is the Data Controller responsible for your personal data.
If you have any questions, contact us at:

Email: Info@emacbean.com
Address: 5 Capital Road, M11 1JZ

2. Information We Collect

2.1 Personal Data You Provide

Name
Email address
Phone number
Billing and shipping address
Payment details (processed securely by third-party payment providers)
Account login details (passwords are encrypted)
Order and purchase history

2.2 Data Collected Automatically

When you visit the E.MACBEAN website, we may automatically collect:

IP address
Browser type and device information
Pages you interact with
Session data and time spent on site
Cookies and tracking information

2.3 Marketing & Preferences Data

Newsletter subscriptions
Wishlist and saved items
Marketing consent preferences

3. Legal Basis for Processing (UK GDPR)

We process your data under the following legal bases:

Contract: To process and deliver your orders
Consent: For email marketing and personalised advertising
Legitimate Interest: To improve website functionality and prevent fraud
Legal Obligation: For tax, reporting, or compliance purposes

4. How We Use Your Information

We use your personal data to:

Process and ship orders
Manage your account
Provide customer service
Send order confirmations and updates
Improve site performance and user experience
Personalise product recommendations
Deliver marketing (only if you have opted in)
Detect and prevent fraud
Comply with legal and regulatory requirements

5. Cookies & Tracking Technologies

E.MACBEAN uses cookies to:

Keep items in your shopping cart
Remember your preferences
Analyse website traffic
Deliver personalised ads (with your consent)

On your first visit, you will see a cookie consent banner.
You can change your cookie settings at any time through your browser.

6. How We Share Your Data

We never sell your personal data.
We may share it with:

Payment processors (e.g., Stripe, PayPal)
Delivery and courier partners
Email and marketing service providers
Analytics tools (e.g., Google Analytics)
IT hosting and security providers
Government or legal authorities, if required

All third-party partners must comply with UK GDPR.

7. International Data Transfers

Some partners may store or process your data outside the UK (e.g., EU or US).
When this occurs, we ensure adequate safeguards such as:

Adequacy regulations
Standard Contractual Clauses (SCCs)
ICO-approved data protection measures

8. Data Retention

We keep your personal data only as long as necessary:

Order and payment records: up to 7 years (legal requirement)
Marketing data: until you withdraw consent
Account data: while your account is active

You may request deletion at any time (see Section 9).

9. Your Rights (UK GDPR)

You have the following rights:

Right to access – request a copy of your data
Right to rectification – correct inaccurate information
Right to erasure – request deletion of your data
Right to restrict processing
Right to object – including to marketing
Right to data portability
Right to withdraw consent at any time
Right to complain to the Information Commissioner’s Office (ICO)

ICO Contact: https://ico.org.uk/

To exercise your rights: Email: info@emacbean.com Address: 5 Capital Road, M11 1JZ

10. Marketing Communications

You will only receive marketing emails from E.MACBEAN if you:

Opt in during checkout
Subscribe through our website
Create an account and choose to receive updates

You can unsubscribe anytime using the link at the bottom of our emails.

11. Children’s Privacy

E.MACBEAN does not knowingly collect personal information from anyone under 13.

If you believe data has been collected from a child, contact us immediately.

12. Changes to This Privacy Policy

We may update this policy periodically. Any changes will be posted here with a new “Last updated” date.

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